Free
Global Strategy Generator Tool
Free Market Entry Strategy Tool: Where to Play, How to Win, In What Order
International expansion kills more good businesses than it grows – usually because they treat a new market as a bigger version of their original business.
Distance matters: cultural, administrative, geographic and economic. So does entry mode, and above all, sequences.
This free tool applies real global-strategy discipline to your expansion questions.
Brief it on your business and candidate markets, and it produces a deck covering market attractiveness and distance, how to blend adaptation, aggregation and arbitrage, the right entry mode for your risk appetite, and a staged sequence where each market must be earned by the last.
How It Works?
The 3 Steps
Brief Your Business
About three minutes, the sharper the brief, the sharper the deck.
We Research & Apply Frameworks
Including reviewing your website if you provide it.
Receive Your Deck
View it online or download the PDF from our website.
Three minutes of briefing. A deck you can act on. Build yours now for free.
Your Global Strategy Deck Includes
- CAGE distance analysis of your candidate markets
- AAA strategy: where to adapt, aggregate, or arbitrage
- Entry mode options: export, partner, licence, joint venture, build – matched to your uncertainty
- A deliberate market sequencing plan with ‘what must be true’ gates
- Competitive dynamics: how incumbents will respond, and your counter
- Operating model implications: what is run centrally vs locally
Advanced Global Strategy Tool FAQs
Q: Will it tell me things I don’t already know?
A: Its job is to force choices you have been avoiding. Most users say the ‘what to stop doing’ slide is the most valuable page.
Q: We are only expanding to one nearby country, is this overkill?
A: No. The advanced strategy deck sizes the analysis to your brief. It isn’t only for global businesses, but those looking for in-depth strategy recommendations.
Q: Does it cover exporting vs setting up locally?
A: Yes, entry mode selection is a core section, weighed against control, speed, learning and reversibility.
Q: Can it assess a market we are already in?
A: Yes. Brief it honestly and it will tell you whether to double down, change mode, or withdraw.
See our client results
Ready to grow your business?
Book a FREE Consultation