Search Engine & AI Optimisation (SEO & AIO)

SEO retainers start at £750 a month for businesses in less competitive markets and run to £5,000+ a month in highly competitive industries.

Competitive sectors need far more content, technical work and authority-building to move. We’ll recommend a level based on what your competitors are doing and what results you need, and you’ll get a fixed monthly price before starting.

No one can guarantee a mention in Google’s AI Overviews or ChatGPT, but you can make your business much more likely to be cited.

Google says its AI features rely on the same foundations as regular search, so your pages must be indexed and well structured first. After that, answer your customers’ real questions clearly and specifically on your own pages; include original evidence, (your data) examples and expertise, rather than generic content; keep your business name and details consistent everywhere; and earn mentions on reputable third-party sites, which strongly influence which brands AI tools recommend. We track progress using Search Console’s generative AI report and regular checks of the prompts your customers use.

SEO focuses on ranking your pages in search results; AI search optimisation (often called GEO) focuses on getting your business mentioned and cited in AI-generated answers, such as Google’s AI Overviews, ChatGPT and Perplexity.

The two overlap heavily, Google says optimising for its AI features is still SEO. The differences are emphasis: GEO puts more weight on clear, quotable answers, original evidence, and mentions of your brand across the wider web, and it’s measured by citations and visibility in AI answers rather than rankings alone.

No, and be wary of anyone who does. Search algorithms change constantly and unpredictably, and no agency controls them.

What we do commit to is a clear strategy, transparent monthly reporting on ranking changes, traffic and enquiries, and honest advice about what’s realistic for your market. Building a strong foundation and improving it consistently is what produces results that last; there are no shortcuts.

Appearing in Google Maps in West London depends on three things Google uses to rank local results: relevance, distance and prominence.

You can influence relevance and prominence: a fully completed and verified Google Business Profile with the right primary category and service areas; consistent business name, address and phone details across the web; a steady flow of genuine reviews; and local content on your website. Distance is impacted by how close you are to the person searching, that’s something you can’t control, which is why good local SEO also targets the specific areas you serve.

We write the content; you review it for accuracy and advice if it’s okay to publish.

We plan topics from real search data, then draft the pages and articles. Your input comes through short interviews or notes, so the content includes your expertise and real examples; which is exactly what Google and AI tools reward. Before anything goes live, you approve it.

Your rankings won’t vanish overnight, but they’ll usually decline gradually.

Technical fixes and strong pages keep working for some time. But competitors keep publishing and earning links, and search algorithms keep changing, so without ongoing work your positions tend to slip. The more competitive your market, the faster that happens.

The free SEO audit is a top-level review of your website’s search performance on a 30-minute call.

We check whether your key pages are indexed and technically healthy, which searches you already appear for in Search Console, your Google Business Profile, and whether AI tools mention your business for relevant questions. You’ll leave with the priority fixes we’d tackle first.

You get a report in the first week of every month and one review call a month.

Reports cover impressions and clicks from Google, rankings for your priority searches, enquiries from organic search, visibility in Google’s AI features, the work completed and what’s planned next. The aim is to show how SEO translates into enquiries – not just positions.

Yes. SEO and Google Ads are both run in-house, and combining them is often the most efficient approach for long-term success and scalability.

Google Ads produces enquiries quickly and shows which searches actually convert; that data then guides SEO, which builds organic visibility and lowers your cost per enquiry over time. Running both together also avoids paying for clicks on searches where you already rank well.

Yes. Nectar Agency is based in West London and provides SEO and AI search optimisation for businesses across Hammersmith & Fulham, Greater London and the wider UK. We also have an office in Australia and service RTO’s based there.

For local businesses, that includes Google Business Profile optimisation, location pages and local reviews strategy, alongside the technical and content work that builds visibility in both search results and AI answers.