PPC Advertising

Google Ads management starts at £500 a month and can reach £10,000+ a month for large or complex accounts. This is separate from your ad spend, which is paid directly to Google.

The fee depends on the size of your budget, the number of campaigns and locations, and how much landing page and tracking work is needed. You’ll get a fixed monthly quote after the free audit.

Most accounts start generating clicks and enquiries within days of launch, but expect four to eight weeks before performance stabilises.

The early weeks are when Google’s bidding learns what a good lead looks like and we cut out wasted search terms. For training providers and other businesses with clear search demand, Google Ads is usually the fastest channel to produce enquiries, its search data then informs SEO, which lowers cost per enquiry over the long term.

Yes. Engagements start with at three to six-month minimum term depending on how mature the account is, then run on one month’s notice thereafter.

Six months gives enough time to set up tracking properly, build the account, optimise through Google’s learning period and show a reliable cost per enquiry. Most of the improvement in a paid search account comes from months 2 to 6.

Yes. You own your Google Ads account, analytics and all the data, we simply manage it on your behalf.

We’re added as managers on your account, so if you ever stop working with us you keep everything – the campaigns, the history and the conversion data. If you don’t have an account yet, we’ll set one up in your business’s name.

Clicks without enquiries usually come down to three things: the wrong searches, the wrong landing page, or broken tracking.

First, broad keywords can match searches from people who were never going to buy, so we check the actual search terms you’re paying for. Second, the landing page may not match the ad, load slowly on mobile, or make it hard to enquire. Third, conversion tracking is often counting the wrong thing; page views instead of form submissions or calls – so Google optimises towards the wrong goal.

Fixing these three usually has the biggest single impact on cost per enquiry.

Use Google Ads when people are already searching for what you sell; use Meta ads when you need to create demand, build awareness or reach people before they search.

Google captures high intent individuals, someone typing ’emergency plumber Hammersmith’ is ready to act. Meta (Facebook and Instagram) is better for visual products, events, local awareness and retargeting people who’ve already visited your site. For most service businesses and training providers, we start with Google Ads and add Meta for retargeting once the search campaigns are working.

Yes. Microsoft Ads (Bing) campaigns are run by a specialist partner and managed alongside your Google Ads, so reporting stays in one place.

It’s often worth testing once Google Ads is working, particularly for B2B services, campaigns can usually be imported from Google, and competition on Microsoft’s network is typically lower.

The free PPC audit is a review of your Google Ads account on a 30-minute call, covering the areas that most often waste budget.

We look at account structure, the search terms you’re paying for, conversion tracking, bidding strategy and landing pages. You’ll leave knowing where money is being wasted and the fixes we’d prioritise first.

You get a performance report in the first week of every month and one review call a month.

Reports cover spend, clicks, conversions, cost per conversion and conversion rate, the search terms driving results, and what’s changing next month and why. One call a month keeps the focus on doing the work rather than meetings, with ad hoc updates whenever something important changes.

A PPC agency plans, builds and manages paid advertising campaigns, mainly Google Ads, so you only pay when someone clicks.

That covers keyword research, campaign structure, ad copy, bidding strategy, conversion tracking, landing page advice, and ongoing optimisation and reporting. With Nectar Agency, your account is run by a senior specialist rather than handed to a junior account manager, and every decision is tied back to enquiries and sales rather than clicks.

Yes. Nectar Agency is based in West London and manages Google Ads for businesses across Hammersmith & Fulham, the wider London area, the UK and even further abroad to Australia.

Campaigns can be targeted to the postcodes and boroughs you actually serve or are looking to expand too, so you don’t pay for clicks from outside your area, and in-person meetings in London can be arranged.