Marketing Agency for EdTech & Online Learning Providers, built by ex-CMO’s
Senior marketing strategy for EdTech SaaS, online course providers, LMS platforms and eLearning businesses, segmentation strategy and channel-level execution, not just one or the other.
Trusted by EdTech SaaS’ & Online Course providers since 2013
Annual loss saved
$150k
Segments Consolidated
5 to 2
Opportunities filled
$1.15m+
Why isn’t my EdTech getting more enrolments?
EdTech and online learning businesses face a unique kind of problem; it’s easy to build the product, and hard to know who to sell it to. Course platforms and LMS providers routinely try to serve every industry at once; which increases development costs, dilutes the message, and leaves the business with no clear reason for any one customer to choose them over a dozen similar platforms.
Nectar does it differently. Our founder brings 20+ years of senior marketing experience to every engagement, including direct strategic and tactical work on exactly this kind of problem, for both an online learning SaaS platform serving multiple industries and a training provider bringing an accredited compliance course online for the first time.
Real strategic and tactical work, not just theory
An online learning SaaS business unit had been developing custom courses, LMS hosting, gamification and augmented-reality training for a scattered mix of industries – aviation, mining, banking, manufacturing, tertiary education and language schools; with no clear segment focus. The result was a net loss of $150,000 a year for three years running, because the cost of customising for every industry outweighed what any one of them was willing to pay.
Our strategic diagnosis scored five candidate segments against the business’s real capabilities and each segment’s actual buying behaviour, and identified the tertiary education sector within a growing Asian market – 1,943 providers, none price-sensitive, all needing compliant, engaging platforms as the single highest-value fit. The recommended repositioning modelled a path to over $1.15 million in revenue by capturing just 10% of that market.
Separately, for a national training provider bringing an accredited Traffic Management Refresher course online for the first time, the work went a level deeper into execution; traditional keyword-level paid search targeting, distinct messaging for FIFO mining crews versus casual traffic controllers versus labour-hire companies, and a mapped affiliate and industry-body channel plan. That’s the tactical side of the same skill set.
We can help your EdTech or Online Courses if:
✓ Your course or platform business has grown by saying yes to every industry, and you’ve never nailed down who your best-fit customer actually is.
✓ You’re spending more customising for each new client than they’re worth to you.
✓ You’re bringing an accredited or compliance-linked course online for the first time and don’t know how to market around unit codes, prerequisites and refresher cycles.
✓ You want both boardroom-level segmentation strategy and granular, channel-by-channel execution; most agencies only do one.
The Growth solution?
- A clearly defined, highest-value segment to build around, instead of trying to be relevant to every industry at once.
- Accurate, compliant messaging for accredited or unit-linked courses that doesn’t create risk for you or your learners.
- Keyword-and-channel plans built around your real buyers, not one generic campaign aimed at everyone.
- A coordinated mix of digital and traditional channels; affiliate and member-body partnerships, tradeshows, paid search and social – instead of guessing which one might work.
- Senior strategic oversight without the cost of a full-time CMO on your books.
What’s Included
Your accreditation & data
We’re marketing strategists, not instructional designers, compliance auditors or data-security specialists. Course accreditation, assessment validity, and how you store and protect learner data on your LMS all sit with your academic and technical teams. What we bring is the ability to market accredited, unit-code-specific training accurately, and to help a scattered EdTech offering find the one segment worth building a real strategy around.
Free Business Strategy Tools
Run Your Business Through Our Free Business Tools.
Have a number of challenges keeping you awake at night?
Run them through our tools, built on 20+ years professional experience and frameworks applied to real world situations gained from executive education.
Our course is tied to a specific accredited unit or licence requirement, do you understand how to market that?
Yes, accredited and compliance-linked courses need messaging built around the real constraint (a unit code, a required refresher cycle, a licensing prerequisite), not generic “learn online” copy.
Do you do granular, keyword-level planning, or just broad campaign strategy?
Both, we build keyword, and channel level plans matched to specific customer segments, not a single generic ad set aimed at everyone.
Can you help us plan across both digital and traditional channels?
Yes, for EdTech and B2B training businesses, the right mix often includes affiliate and member-body partnerships, tradeshows and industry conferences alongside paid search and social.